Collaborating with Clients
Performance by Numbers
Manage a high-scale digital growth program for a leading B2C ecommerce brand operating in an intensely competitive market. Optimized growth channels, bidding strategy, and customer segmentation to drive sustained growth and efficiency, increasing ROAS by 25%. Maintained superior customer acquisition costs, consistently outperforming industry benchmarks by 15–20%, enabling scalable expansion while preserving margin discipline.
Drove a comprehensive relaunch of paid digital growth programs for a mature B2B ecommerce pioneer, tasked with accelerating top-line growth while preserving strong EBITDA performance. Developed and executed a performance marketing strategy aligned to profitability targets, resulting in 10–15% year-over-year revenue growth without sacrificing margin. Efforts revitalized a mature channel mix and positioned the business for sustainable growth in a highly competitive vertical.
Engaged to turn around an underperforming digital lead generation program for a leading martech provider in a challenging space. Within 90 days, implemented a strategic overhaul of targeting, messaging, and funnel optimization that reduced cost per MQL by 50% while increasing qualified lead volume by 55%. Effort transformed the program into a scalable, high-efficiency growth engine aligned with sales pipeline objectives..
Drove a comprehensive relaunch of paid digital growth programs for a mature B2B ecommerce pioneer, tasked with accelerating top-line growth while preserving strong EBITDA performance. Developed and executed a performance marketing strategy aligned to profitability targets, resulting in 10–15% year-over-year revenue growth without sacrificing margin. Efforts revitalized a mature channel mix and positioned the business for sustainable growth in a highly competitive vertical.